SoftCo wins Sports Sponsorship of the Year

Hockey Ireland will host FIH Series Finals for Women between June 8th and 16th 2019 in Banbridge Hockey Club. This tournament is the first step to Olympic qualification for the senior women’s team and will also be the first opportunity for the Irish public to watch the women play since winning a silver medal at the World Cup in 2018.

SoftCo’s sponsorship of the Irish Women’s Hockey Team, who reached the World Cup Final last August, was recognized as ‘Sports Sponsorship of the Year’ at the 2019 Irish Sport Industry Awards. The squad became the first Irish team to reach a World Cup final. These achievements were later recognized as the silver medal winning team were announced as 2018 Team of the Year at the RTE Sports Awards.

SoftCo faced strong competition for the 2019 Irish Sport Industry Awards Best Sports Sponsorship of the Year Award from:

– Vodafone and Irish Rugby
– Lidl and Ladies Gaelic Football
– Liberty Insurance and Camogie
– Allianz and Paralympics Ireland

In December, 2018 SoftCo announced the extension of its main sponsorship agreement for the Irish Women’s Hockey team up until at least 2021. The partnership with Hockey Ireland will incorporate the 2019 European Championships and the team’s qualification campaign to the 2020 Tokyo Olympics.

“We are delighted to be recognized by The Federation of Irish Sport for ‘Best Sponsorship’. The heroics of the team at the 2018 World Cup was inspirational and we were thrilled to be a part of it.”

Susan Spence, Co-Founder, SoftCo